Meta launches $299 AI glasses line without Ray-Ban branding
The new 26-style line, co-developed with EssilorLuxottica, runs the same Meta AI system as the rest of the lineup at a lower price point.
NFNiko Ferrar
Published 9 Jul 2026, 04:45Updated 27 Jul 2026, 13:591 min read
Meta and EssilorLuxottica launched "Meta Glasses" on June 23, a 26-style line starting at $299 that drops the Ray-Ban and Oakley branding while running the same core Meta AI system as the rest of the lineup.
The lower price point widens the funnel for Meta's AI glasses strategy, betting on volume from a broader style range rather than premium branding alone.
Source: Tech Times
