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Apple unveils Siri AI with personal context awareness

The rebuilt assistant can draw on a user's messages, emails and photos to answer questions grounded in personal context, not just the web.

TKTomislav Krajina
Published 10 Jul 2026, 12:44Updated 28 Jul 2026, 10:161 min read
Apple unveils Siri AI with personal context awareness

Apple introduced Siri AI at WWDC in June, a rebuilt assistant the company describes as profoundly more capable, conversational and personal than its predecessor.

The new Siri combines broad world knowledge with onscreen awareness and access to a user's own messages, emails and photos, letting it answer questions grounded in personal context rather than the web alone.

Source: Apple

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