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Amazon's Alexa+ goes free for all US Prime members

The upgraded assistant, previously a paid tier, is now included at no extra cost across the Alexa app, devices and the web.

TKTomislav Krajina
Published 10 Jul 2026, 08:44Updated 28 Jul 2026, 10:161 min read
Amazon's Alexa+ goes free for all US Prime members

Amazon has made Alexa+ free for all US Prime subscribers, removing what had been a paid tier for its upgraded assistant experience.

The assistant is accessible through the Alexa app, Alexa-enabled devices, or the Alexa.com website, putting a materially more capable assistant in front of Amazon's entire Prime subscriber base at once.

Source: MacRumors

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