Grok Imagine reaches completion as xAI's image and video generator
Elon Musk confirmed the feature is done and shared a new preview update, moving Grok firmly into multimodal territory alongside its text and voice products.
NFNiko Ferrar
Published 7 Jul 2026, 05:33Updated 27 Jul 2026, 19:091 min read
Elon Musk announced that development of Grok's image and video generation feature, Grok Imagine, has reached completion, with a further update to the feature previewed days later.
Where it fits
Grok Imagine slots alongside Grok's existing text and voice capabilities, giving xAI a full multimodal lineup under one brand rather than a separate product for generation.
- ▸Image and video generation now considered feature-complete
- ▸A follow-up update previewed shortly after the completion announcement
- ▸Positions Grok as multimodal across text, voice, image and video
Source: xAI
