Marketing industry sees rising adoption of agentic AI tools

A weekly AI-in-marketing roundup flags growing use of autonomous agents across campaign planning, execution and reporting.

TKTomislav Krajina

Published 9 Jul 2026, 09:34Updated 28 Jul 2026, 10:161 min read

Marketing industry sees rising adoption of agentic AI tools

A weekly AI-in-marketing roundup notes growing adoption of agentic tools across campaign planning, execution and reporting workflows.

The trend mirrors what's happening in software development and customer support: agents increasingly expected to complete a task end to end, not just assist a human doing it.

Source: MarketingProfs

#AI Agents #Automation #Enterprise

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